Hybrid Event
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January Luncheon
January 21 @ 11:30 am - 1:00 pm
Hybrid Event
Free
We’re teaming up with the Utah PIO Association for a free quarterly luncheon—thanks to our sponsor, Intermountain Health.
Join us on January 21, 2026 at the Riverton Hospital Education Center. South Jordan’s communications team will walk us through how they built excitement and shaped public perception during the Salt Lake Bees relocation announcement.
Golden Spike Awards
What to expect
- A behind-the-scenes look at messaging strategy and rollout timing
- Tactics used to build momentum and manage public perception
- Takeaways you can apply to your next high-visibility announcement
Building Buzz Through Strategic Communications
When the Salt Lake Bees announced their move to South Jordan, the City’s communications team launched a two-phase campaign to address concerns and build excitement. Phase One focused on resident concerns, like traffic and parking, much of which was largely outside the City’s control. Phase Two pivoted to what the City could own: storytelling, identity, and civic pride. Through creative video, mayoral messaging, and strategic media, the campaign generated overwhelming positive sentiment and about the Bees new home in South Jordan. This session explores how communicators can shape perception and drive connection amid multi-agency complexities and branding challenges.
✅ Key Points Covered:
- Lessons from Phase One: When public concerns aren’t yours to fix
- Shifting to strength: Focusing messaging on what you can control
- Creative content strategy
- Leveraging elected officials to build trust and authority
- Promoting your identity when branding conflicts
- Measuring success: Sentiment, engagement, media, and clarity
- Takeaways for communicators navigating multi-jurisdictional projects
Schedule
- 11:30 AM — Arrival + lunch/networking
- 12:00 PM — Program begins (speaker)
- 1:00 PM — Wrap
Format
Hybrid: In-person + streamed
Streaming details will be shared with attendees.
Who can attend
Utah PRSA & Utah PIO Association members
Cost
Free
Location
Riverton Hospital, Education Center
Riverton Hospital Education Center
