The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession’s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners.
To help members navigate ethics principles and applications, the Society created, and continues to maintain, the PRSA Code of Ethics. Under the Code, widely regarded as the industry standard, members pledge to core values, principles and practice guidelines that define their professionalism and advance their success.
This Code applies to members of the Public Relations Society of America - Greater Salt Lake chapter. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. We encourage you to review PRSA's professional values and provisions and to read, sign, and date the PRSA Member Code of Ethics Pledge.