The Currency of Trust: Three Ways to Earn, Repair or Grow the Most Valuable Tool You Have in PR
When: Thursday, April 18, 2024 Lunch starts at 11:30 a.m. and the presentation starts at noon.
Where: In-person at the Sharwan Smith Student Center Southern Utah University or join online!
- : Cedar Breaks Room in the Sharwan Smith Student Center at Southern Utah University in Cedar City, UT
- : Presentation will begin at noon.
- Register for in-person lunch
- Register to view online
In-person attendees will get SUU swag and treat, and have the chance to win door prizes.
Salt Lake County Lunch and Viewing Location: Lucid Software’s office in South Jordan – 10355 S Jordan Gateway, Suite 150 South Jordan, UT 84095. Parking is easiest on the east side of the building. Check in at the main Lucid lobby at the east entrance. We’ll be meeting in the Secret Garden conference room on the 1st floor. Register.
Cost:
- In-person attendance will be $10 for students, $20 for PRSA Utah Chapter members and $25 for non-PRSA Chapter members.
- Virtual webinar is free (doesn’t include lunch.)
We work in worlds where we are privy to “what’s behind the curtain;” highly sensitive information that if not handled correctly, can ruin companies, livelihoods, and people’s very lives, sometimes beyond repair. Conversely, we wield strong influence to help our agencies accomplish vital goals in our communities. Fostering relationships of trust is the only way we can avoid and mitigate negative outcomes, while effectively, powerfully, and positively meeting our role objectives.
At this event you’ll learn:
- You reap what you sow, especially with what you say
Gotta vent to someone? Buy a pillow pet. There’s no such thing as a secret
Manage up: Protect people’s good name
Words and phrases that support difficult conversations - Say something—the crucial element of responsiveness
24-hour response in email
Same-day response in text
Close the loop - Ensure the success of your employer
Vet everything…and I mean everything
No errors on public-facing communications
Solve problems before they arise
About the presenter:

Becki Bronson is the assistant vice president of community and government relations at SUU. Prior to that, she led communications for Intermountain St. George Regional, Cedar City, and Garfield Memorial hospitals. She also helps support political campaigns throughout Utah. Her heart and joy is her family: married to Adam, owner of several hunting companies, and proud mama to three: oldest daughter Kaleigh is in Oregon and married to son-in-law Sam, 20-year-old Hallie attends SUU majoring in communications, and 19-year-old son Ty is serving a church mission in Chile. Becki needs grandkids STAT but her children are totally dropping the ball, so she has two mini pomapoos, Harper and Scout, filling in for the time being.
Ensure the success of your employer
Vet everything…and I mean everything
No errors on public-facing communications
Solve problems before they arise
