Utah PRSA Spring Conference
March 27 @ 7:30 am - 5:00 pm
$50.00 – $175.00
Utah PRSA • Annual Professional Development Conference
Utah PRSA Spring Conference
March 27, 2026 • Utah Valley University (Clarke Building) • Orem, Utah
Don’t miss the opportunity to learn from experts in public relations, communications, and marketing.
This must-attend annual conference offers unmatched networking and professional development—from inspiring keynotes
to informative breakout sessions.
Event Details
When
March 27, 2026
Check-in begins 7:30 a.m.
Program starts 8:30 a.m.
Concludes 5:00 p.m.
Check-in begins 7:30 a.m.
Program starts 8:30 a.m.
Concludes 5:00 p.m.
Where
Cost
- $125 — PRSA Members & Utah PIO Association Members
- $175 — Non-PRSA Members
- $50 — Students
Includes
Lunch, Three Keynotes, One Media Panel, Nine Breakout Sessions, and Networking Breaks
Schedule at a Glance
| Time | Session |
|---|---|
| 7:30 a.m. | Registration Opens |
| 8:15 a.m. | Welcome and opening announcements |
| 8:30 a.m. | How to Identify and Land Nontraditional Media Placements – Michael Smart, CEO, MichaelSMARTPR |
| 9:30 a.m. | Networking Break |
| 9:45 a.m. | Breakout Sessions – 1
|
| 10:35 a.m. | Networking Break |
| 10:45 a.m. | Breakout Sessions – 2
|
| 11:35 a.m. | Networking Break |
| 12:00 p.m. | Lunch |
| 12:20 p.m. | Everything Old is New Again: The Real Connection Challenge for Communications – Alan Samuel Cohen, Executive & Communications Coach, ASC Coaching & Speaking |
| 1:20 p.m. | Networking Break |
| 1:45 p.m. | Breakout Sessions – 3
|
| 2:35 p.m. | Networking Break |
| 2:45 p.m. | Media Panel – Moderated by Scott Trotter, APR |
| 3:35 p.m. | Networking Break |
| 3:45 p.m. | Closing Announcements |
| 4:00 p.m. | Mastering Narrative Strategy in the Age of Answer Engines – Lydia Dishman, SVP of Content Strategy, Method Communications |
| 5:00 p.m. | Conclude |
| 6:00 p.m. | Dine Around (optional add-on networking dinner) |
Full agenda and speaker lineup will be announced mid-February.
Plan Your Visit
Parking
On-campus parking is available through the Passport app for $10/day.
Alternatively, a $5/day pass can be purchased online for yellow permit parking areas.
Refer to the UVU campus map for the Clarke Building (CB) and nearby lots.
Alternatively, a $5/day pass can be purchased online for yellow permit parking areas.
Refer to the UVU campus map for the Clarke Building (CB) and nearby lots.
Hotel
Discounted rates are available at Hampton Inn & Suites Orem.
Use corporate ID #2692474 when booking.
Address: 851 W 1250 S, Orem, UT 84058.
Use corporate ID #2692474 when booking.
Address: 851 W 1250 S, Orem, UT 84058.
Dine-Around
Following the conference, a Dine-Around will be held from 6–8 p.m..
More information and locations will be provided soon.
More information and locations will be provided soon.
Thank You to Our Sponsors
Interested in sponsoring?
Additional sponsorship opportunities are still available.
Sponsors help make this conference possible—supporting professional development, meaningful connections, and
high-quality programming for communicators across Utah.
