When pressure hits, we like to believe we’ll rise to the occasion. In reality, we reveal what we’ve practiced.
In communications and PR, those moments show up as crisis, conflict, missed expectations, and opportunities to build
or lose trust. This presentation challenges the idea that trust is built in the moment and reframes how it’s actually
developed through small, everyday interactions long before it’s tested. Drawing from real-world experience, attendees
will learn how intentional, consistent behaviors shape credibility, strengthen relationships, and prepare them to show up
when it matters most.