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Virtual Event
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Goodbye, Utah Hockey Club. Tusks Up, Utah Mammoth!

August 27 @ 12:00 pm - 1:00 pm
Virtual Event

Unveiling the Utah Mammoth: Building a Forever Identity

Lisa Nilchian, Vice President of Marketing for the Utah Mammoth, shares the behind-the-scenes story of launching Utah’s newest NHL franchise identity. From navigating a fast-tracked timeline to aligning cross-functional teams, this session offers a firsthand look at how the Utah Mammoth brand came to life.

Join us on Wednesday, August 27, from 12–1 p.m. MT on how this process took place

What You Will Learn:

  • The journey to discovering the Utah Mammoth name, including key decisions and unexpected turns
  • How the organization executed a full-scale brand launch in just over a month
  • The power of a “One Team” mentality in driving collaboration and success across departments
  • Insights into building a brand that connects deeply with fans from day one

Register here to join us via Zoom or in person in Salt Lake City or St. George.

Time:  Wednesday, August 27
from 12 p.m. to 1 p.m.
Where: Salt Lake City – In-person at the Zions Bank building

  • Luncheon: Held at Zions Bank at 1 Main St. in Salt Lake City. Park in the City Creek Center parking garage, and go to the Zions Bank Founders Room on the 18th floor.

Where: St. George Watch Party – Utah Tech University Plaza

  • Luncheon: 1071 East 100 South, Building C. Come up to the 2nd floor, and go to the back door on the left.

We look forward to seeing you there!

Details

Date:
August 27
Time:
12:00 pm - 1:00 pm
Website:
https://form.jotform.com/252228105756153

Venue

Zions Bank
1 S Main St.
Salt Lake City, UT 84133 United States
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