Explore how compelling communication can elevate Utah’s tourism industry by turning destinations into memorable experiences. You will learn how authentic storytelling, strategic messaging, and engaging digital content can inspire travelers, strengthen destination brands, and foster deeper connections with visitors.
Speakers Ally O’Rullian and Shaylee Stevens will share insights and real-world examples about showcasing Utah’s unique landscapes, culture, and communities in ways that encourage exploration and lasting engagement.
Event Details
Date
Wednesday, July 22, 2026
Time
12–1 PM Mountain Time
Format
Online Event
Cost
$0–$10 based on ticket type
Zoom Access
Zoom link will be provided upon registration. Access details are only available after registering for the Zoom option.
Join us virtually from anywhere. The Zoom link will be provided upon registration.
Registration Note
After registering, check your confirmation email for the Zoom access information and save it for the day of the event.
Guest Speakers
Ally O’Rullian
Public Information Officer • Utah State Parks
As a communications specialist at Zion National Park, Ally manages social media content, writes articles, films and edits stories, publishes press releases, and contacts media about the park. She was previously a broadcast reporter for ABC4 News in Salt Lake City, creating daily stories for multiple live shows. Her accomplishments include winning first place in the 2022 Hearst Journalism Awards, covering multiple nationally featured stories, and graduating Summa Cum Laude as the top female student in the BYU School of Communication.
Shaylee Stevens
Marketing Manager • Visit Ogden
Shaylee Stevens is an analytical, creative, team-oriented marketing and communications practitioner skilled at creating thoughtful and effective brand messaging through writing, social media, campaigns, and other marketing efforts. Her mission is to help organizations achieve their marketing and communications goals with compassion, creativity, and attention to detail. Shaylee previously worked as a marketing and communication specialist for the Surgical Department at the University of Utah School of Medicine and as a web content editor and writer for Weber State University’s Office of Marketing and Communication.