Your Stories Matter (in more ways than you think)

Mark Carpenter

Time: Wednesday, July 17, from 11:45 a.m. to 1 p.m.

Where: In-person at the Zions Bank building, in-person at the St. George watch party or join online.
In-person luncheon: At the Zions Bank Building at 1 Main St. in Salt Lake City. Park in the City Creek Center parking garage, and go to the Zions Bank Founders Room on the 18th floor.
In-person watch party in St. George: At Utah Tech University at the University Plaza, Building C at 1071 E. 100 South in St. George.
Online: Will begin at noon.

In-person attendance in Salt Lake City includes lunch and will be $12 for students, $22 for PRSA Utah Chapter members and $27 for non-PRSA Chapter members.
In-person attendance at the St. George watch party will be $18 and will also include lunch.
Virtual webinar is free (does not include lunch.)

Public relations is about making connections with key publics to reach our goals. Yet it’s easy to slip into patterns of communicating data and features when we talk about our organizations, products and services. The solution? Tell your stories. Storytelling has a remarkable ability to connect people as humans and help people remember key information. Learn why and how storytelling is impactful, as well as multiple situations where telling your stories can help you achieve your goals more effectively.

In this session, you’ll learn:
How and why storytelling is more impactful than data
Multiple uses of stories to reach your goals
A simple structure to turn real-life experiences into impactful stories

Presenter Bio:
Mark Carpenter is a speaker, author, facilitator and former PR practitioner who focuses on increasing human connection in business. He’s worked with organizations across the country ranging from financial services and high tech to manufacturing and mining. As the co-author of the best-selling book “Master Storytelling” and the author of the new book “Lead Like A Person Not Like A Position,” Mark teaches people the power of human connection in improving results and strengthening teams. Prior to his work as a speaker and facilitator, Mark spent 20 years in corporate public relations in banking and software development.