BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Utah PRSA - ECPv6.17.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://utahprsa.org
X-WR-CALDESC:Events for Utah PRSA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Denver
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20250309T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20251102T080000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20260308T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20261101T080000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20270314T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20271107T080000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20261007T113000
DTEND;TZID=America/Denver:20261007T130000
DTSTAMP:20260824T173755Z
CREATED:20260824T173016Z
LAST-MODIFIED:20260824T173755Z
UID:10000013-1791372600-1791378000@utahprsa.org
SUMMARY:Utah PRSA October Luncheon
DESCRIPTION:Utah PRSA • October Luncheon\nFrom Press Hit to AI Recommendation\nHow Earned Media Now Drives Discovery\nWednesday\, Oct. 7 • 11:30 a.m.–1 p.m. • Hybrid Event\nSIGN UP NOW\nEVENT DETAILS\nMEET THE SPEAKERS\n\n \n\nJoin us Wednesday\, Oct. 7\, as the leaders of XLPR share how they’re reshaping earned media strategy for the age of AI.\nLearn how to reverse-engineer your PR strategy and build a tiered media target list focused on coverage with the greatest potential to compound. Then\, discover what separates the pitches reporters ignore from the ones that get results.\n\n \n\n\nFocus\nEarned Media + AI\nSee how modern PR strategy now fuels search\, discovery\, and AI recommendation.\n\n\nWhat You’ll Learn\nStrategy That Compounds\nBuild smarter media target lists and improve the odds of meaningful placement results.\n\n\nSpeakers\nXLPR Leadership\nFeaturing Erynn Kerrigan and Rachelle Peterson of XLPR.\n\n\n \n\n \n\nEvent Details\n\nEvent\nUtah PRSA October Luncheon\nDate\nWednesday\, Oct. 7\nTime\n11:30 a.m.–1 p.m.\nSpeakers\nErynn Kerrigan\, Founder and CEO\, XLPR\nRachelle Peterson\, Co-owner and Chief Client Success Officer\, XLPR\nFormat\nHybrid: In-person luncheon\, watch party\, or Zoom\nCost\n$0–$28 based on ticket type\n\n\nZoom Access\nZoom link will be provided upon registration for virtual attendees.\n\nSIGN UP NOW\n\n \n\nChoose How You Attend\n\n\nIn-Person Luncheon — Salt Lake City\nZions Bank Building\n\n\nWatch Party — St. George\nUtah Tech University Marketing Office\n\n\nOnline — Zoom\nJoin virtually from anywhere.\nZoom link will be provided upon registration.\n\n\n\n \n\nAbout the Speakers\n\n\nErynn Kerrigan\nFounder and CEO • XLPR\nErynn Kerrigan is the founder and CEO of XL PR\, working with human-impact financial services and public health organizations across the country. A BYU communications grad\, she’s been named Utah PRSA’s 2022 Young Professional of the Year\, a Utah Business 40 Under 40 honoree\, and the winner of Michael Smart’s National Pitch of the Year three years running (2022–2024). One TV reporter called her “the Scrappy PR Pro\,” and the name stuck. Her team’s placements include major national media outlets across business\, finance\, and news.\n\n\nRachelle Peterson\nCo-owner and Chief Client Success Officer • XLPR\nRachelle Peterson is co-owner and Chief Client Success Officer of XL PR\, where she builds strategy for public health\, financial services\, and clients ready to disrupt the system. Rachelle excels at helping organizations build trust in industries where credibility matters. Her work includes high-impact financial services visibility campaigns\, including a founder-story campaign for BookSmarts Accounting that generated $13.73M in earned media value\, 140+ placements\, a 25% revenue lift\, and a 2024 Utah PRSA Golden Spike win against billion-dollar competitors.\n\n\n\n\n \n\n\nTicket Options\n\nIn-Person Salt Lake City (Member): $20\nIn-Person Salt Lake City (Nonmember): $28\nWatch Party St George (Member): $18\nWatch Party St George (Nonmember): $28\nStudent (Either In-Person Location): $12\nOnline (Zoom) Member: $0\nOnline (Zoom) Nonmember: $10
URL:https://utahprsa.org/event/utah-prsa-october-luncheon/
LOCATION:Zions Bank Headquarters – Founders Room\, 1 S Main St\, Salt Lake City\, UT\, 84133\, United States
ATTACH;FMTTYPE=image/png:https://utahprsa.org/wp-content/uploads/2026/08/from-press-hit-to.png
ORGANIZER;CN="Utah PRSA":MAILTO:prsaslc@gmail.com
GEO:40.7690569;-111.8904222
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Zions Bank Headquarters – Founders Room 1 S Main St Salt Lake City UT 84133 United States;X-APPLE-RADIUS=500;X-TITLE=1 S Main St:geo:-111.8904222,40.7690569
END:VEVENT
END:VCALENDAR