Online Lunch: Engaging Celebrities for Brand, Product and Event PR Campaigns — Insider Secrets From a Pro

PRSA Online Luncheon

When: Wednesday, October 11, 2023 (12:00 — 1:00 p.m.)

Where: Online Event

Registration: Register via Zoom

What you’ll Learn

Celebrities bring visibility and attract more media attention to public relations campaigns and special events than most other public relations strategies. However, there is much to consider when engaging with celebrities. Successfully contacting, negotiating, and working with celebrities requires critical research and specialized rules of protocol.

Public relations professionals who understand these elements will have a much more positive experience and a greater chance of success in making the right celebrity matches for their PR campaigns and special events.

In this session you will:

  • Meet celebrity expert Rita Tateel, who will teach you about understanding the mindset of celebrities.
  • Gain an understanding of what it takes to motivate celebrities to say “yes.”
  • Determine what you need to consider after you have confirmed celebrity participation.
  • Learn “trade secrets” in how to select the right celebrity spokesperson, while avoiding some of the common pitfalls of working with celebrities.

About the Speaker: Rita Tateelis

PRSA Speaker Rita Tateelis

Rita Tateelis a celebrity expert and influencer with close to four decades of experience in this unique field. She has served as director of a speaker’s bureau for a national non-profit organization, president of a celebrity booking agency, and for the last 30+ years as Founder and President of The Celebrity Source.

Over the years, Tateel has developed many strong and lasting relationships within the celebrity community, making her a top celebrity influencer. One of Tateel’s clients called her “the celebrity whisperer” because she is so skilled at getting celebrities to say “yes.”