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SUMMARY:Utah PRSA Spring Conference
DESCRIPTION:Utah PRSA • Annual Professional Development Conference\nUtah PRSA Spring Conference\nMarch 27\, 2026 • Utah Valley University (Clarke Building) • Orem\, Utah\n \nSIGN UP NOWVIEW SCHEDULE\n\n \n\nDon’t miss the opportunity to learn from experts in public relations\, communications\, and marketing.\nThis must-attend annual conference offers unmatched networking and professional development—from inspiring keynotes\nto informative breakout sessions. \n\n \n\n \n\nEvent Details\n\nWhen\nMarch 27\, 2026\nCheck-in begins 7:30 a.m.\nProgram starts 8:30 a.m.\nConcludes 5:00 p.m.\nWhere\nUtah Valley University — Clarke Building\n\n800 W University Pkwy\, Orem\, UT 84058\n \n\n\nCost\n\n\n$125 — PRSA Members & Utah PIO Association Members\n$175 — Non-PRSA Members\n$50 — Students\n\n\nIncludes\n Lunch\, Three Keynotes\, One Media Panel\, Nine Breakout Sessions\, and Networking Breaks\n\n \nSIGN UP NOW\n\n\n \n\nSchedule at a Glance\n\n\n\n\nTime\nSession\n\n\n\n\n7:30 a.m.\nRegistration Opens\n\n\n8:15 a.m.\nWelcome and opening announcements\n\n\n8:30 a.m.\nHow to Identify and Land Nontraditional Media Placements – Michael Smart\, CEO\, MichaelSMARTPR\n\n\n9:30 a.m.\nNetworking Break\n\n\n9:45 a.m.\nBreakout Sessions – 1 \n\nHow to Teach ChatGPT Your Brand Voice to Produce A+ Communications – Emmy Bell\, Director of Marketing & Communications\, UVU Woodbury School of Business\nCrisis is Inevitable—Trust is Not: Lessons from a Flagship University – Chris Nelson\, Chief University Relations Officer\, University of Utah\nLead Like a Person: Transforming Top Performers into Trusted Leaders – Mark Carpenter\, Speaker\, Author\, and Master Storyteller\n\n\n\n\n10:35 a.m.\nNetworking Break\n\n\n10:45 a.m.\nBreakout Sessions – 2 \n\nThe Missing Link in Crisis Readiness: Preparing Crisis Spokespeople – Chris Thomas\, Owner\, Intrepid Agency\nPrompt Responsibly: Using AI Without Losing Trust\, Voice\, or Your Job – Brock Damjanovich\, Communications Manager\, Salt Lake County Office of Regional Development\nWe Tried the Mr. Beast Method of Content Creation and Here’s What Happened – Wendy Coleman\, APR\, Director of PR & Content\, Penna Powers and Abby Shemwell\, Content Strategist\, Penna Powers\n\n\n\n\n11:35 a.m.\nNetworking Break\n\n\n12:00 p.m.\nLunch\n\n\n12:20 p.m.\nEverything Old is New Again: The Real Connection Challenge for Communications – Alan Samuel Cohen\, Executive & Communications Coach\, ASC Coaching & Speaking\n\n\n1:20 p.m.\nNetworking Break\n\n\n1:45 p.m.\nBreakout Sessions – 3 \n\nOuch! Media Mistakes Laid Bare – Rachael Van Cleave\, APR\, Communications Manager/PIO\, City of South Jordan\nAuthentic Storytelling & Strategic Brand Narrative in the AI Era – Lisa Kelley\, Executive Business Strategist\, SALES:CREATIVE\, and Carlos Jasso\, Creative Director\, SALES:CREATIVE\nFrom Classroom to Career: The PR Playbook for Your Final Year – Brooke Heath\, MA\, APR\, Director of Public Relations\, Southern Utah University\, PRSA President; McKinley Hatch\, Social  Media & Digital Marketing Coordinator\, Utah Tech University; Natalie Grecu\, PhD\, Associate Professor & UVU Faculty Ombuds\, Utah Valley University; Ellie Widdison\, Public Relations Student at Utah Valley University\n\n\n\n\n2:35 p.m.\nNetworking Break\n\n\n2:45 p.m.\nMedia Panel – Moderated by Scott Trotter\, APR\n\n\n3:35 p.m.\nNetworking Break\n\n\n3:45 p.m.\nClosing Announcements\n\n\n4:00 p.m.\nMastering Narrative Strategy in the Age of Answer Engines – Lydia Dishman\, SVP of Content Strategy\, Method Communications\n\n\n5:00 p.m.\nConclude\n\n\n6:00 p.m.\nDine Around (optional add-on networking dinner)\n\n\n\n\nFull agenda and speaker lineup will be announced mid-February. \n\n \n\nPlan Your Visit\n\nParking\nOn-campus parking is available through the Passport app for $10/day.\nAlternatively\, a $5/day pass can be purchased online in advance for yellow permit parking areas.\nRefer to the UVU campus map for the Clarke Building (CB) and nearby lots.\n\n\nHotel\nDiscounted rates are available at Hampton Inn & Suites Orem.\nUse corporate ID #2692474 when booking.\nAddress: 851 W 1250 S\, Orem\, UT 84058.\n\n\nDine-Around\nFollowing the conference\, we encourage everyone to connect with their colleagues over dinner. There’s no organized dine-around\, but grab a colleague or two and talk about what you learned over dinner.\n\n\n\n \n\n\n\nThank You to Our Sponsors\n\nInterested in sponsoring?\nAdditional sponsorship opportunities are still available.  \n\nSponsors help make this conference possible—supporting professional development\, meaningful connections\, and\nhigh-quality programming for communicators across Utah.
URL:https://utahprsa.org/event/utah-prsa-spring-conference/
LOCATION:Utah Valley University (Clarke Building)\, 800 W University Pkwy\, Orem\, UT\, 84058\, United States
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