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SUMMARY:January Luncheon
DESCRIPTION:We’re teaming up with the Utah PIO Association for a free quarterly luncheon—thanks to our sponsor\, Intermountain Health. \nJoin us on January 21\, 2026 at the Riverton Hospital Education Center. South Jordan’s communications team will walk us through how they built excitement and shaped public perception during the Salt Lake Bees relocation announcement. \nGolden Spike Awards \nWhat to expect\n\nA behind-the-scenes look at messaging strategy and rollout timing\nTactics used to build momentum and manage public perception\nTakeaways you can apply to your next high-visibility announcement\n\nBuilding Buzz Through Strategic Communications \nWhen the Salt Lake Bees announced their move to South Jordan\, the City’s communications team launched a two-phase campaign to address concerns and build excitement. Phase One focused on resident concerns\, like traffic and parking\, much of which was largely outside the City’s control. Phase Two pivoted to what the City could own: storytelling\, identity\, and civic pride. Through creative video\, mayoral messaging\, and strategic media\, the campaign generated overwhelming positive sentiment and about the Bees new home in South Jordan. This session explores how communicators can shape perception and drive connection amid multi-agency complexities and branding challenges. \n✅ Key Points Covered: \n\nLessons from Phase One: When public concerns aren’t yours to fix\nShifting to strength: Focusing messaging on what you can control\nCreative content strategy\nLeveraging elected officials to build trust and authority\nPromoting your identity when branding conflicts\nMeasuring success: Sentiment\, engagement\, media\, and clarity\nTakeaways for communicators navigating multi-jurisdictional projects\n\nSchedule\n\n11:30 AM — Arrival + lunch/networking\n12:00 PM — Program begins (speaker)\n1:00 PM — Wrap\n\nFormat\nHybrid: In-person + streamedStreaming details will be shared with attendees. \nWho can attend\nUtah PRSA & Utah PIO Association members \nCost\nFree \nLocation\nRiverton Hospital\, Education Center \nRiverton Hospital Education Center
URL:https://utahprsa.org/event/january-luncheon/
LOCATION:Riverton Hospital Education Center\, 3741 W 12600 S\, Riverton\, UT\, 84065\, United States
ATTACH;FMTTYPE=image/png:https://utahprsa.org/wp-content/uploads/2026/01/utahprsa_q1_luncheon_banner_16x9.png
ORGANIZER;CN="Utah PRSA":MAILTO:prsaslc@gmail.com
GEO:40.520496;-111.9804623
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Riverton Hospital Education Center 3741 W 12600 S Riverton UT 84065 United States;X-APPLE-RADIUS=500;X-TITLE=3741 W 12600 S:geo:-111.9804623,40.520496
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